THIS IS US - NIGERIA

“THIS IS US is a Nigerian fashion and lifestyle brand working to redefine how African craft exists within a global context. Rooted in indigenous textile traditions and local materials—particularly hand-dyed natural indigo and hand woven cotton—the brand collaborates with artisan communities to produce garments that are both culturally grounded and contemporarily relevant.

While deeply committed to preservation, THIS IS US moves beyond the notion of craft as static heritage. The brand focuses on building sustainable production ecosystems—developing long-term relationships with makers, refining processes, and creating pathways for traditional techniques to evolve without losing their integrity.

Its work sits at the intersection of design, systems, and cultural storytelling. Each piece reflects not only the hand of the maker, but a larger framework that supports continuity: from raw material sourcing to knowledge transfer and market access.

Alongside its collections, THIS IS US curates experiences and collaborations that expand how African material culture is seen and understood—shifting the narrative from craft as artifact to craft as a living, adaptive practice.

At Xtant, THIS IS US offers a perspective grounded in West Africa but oriented outward: one that engages tradition with clarity, structure, and a forward-looking approach to making.”

- From THIS IS US