Nancy Johnston (House of Tengri) - UK/MONGOLIA

- Photographed by Kristin Perers

“Nancy Johnston is redefining the foundations of luxury. An award-winning entrepreneur and regenerative designer, she is the Founder of House of Tengri and Executive Chair of Noble Yarns® Group. Her work builds grassroots, land-to-luxury value chains rooted in origin, advancing rare fibres and systems innovation that protect pastoral livelihoods, cultural knowledge, and material integrity within global markets.

At the heart of her practice is a redefinition of what it means for a material to be noble — not as a marker of rarity or status, but as a reflection of integrity. Her work is guided by the Tengri Way, an ancient, kin-centric worldview that informs conduct in honouring natural materials and the stewardship of living systems.

A consultant to the United Nations and the Royal Government of Bhutan, Nancy is a Fellow of the Royal Society of Arts and Manufacturing. She also serves as an Honorary Member of the Mongolian National Federation of Pasture User Groups, representing over 80,000 nomadic herder families. She works at the intersection of art, culture, craft, ecology, and economy, contributing to new models that restore value to land, people, and heritage.”