BUTTONMASALA
A revolutionary design methodology with by Anuj Sharma
No machine, no tools, no wastage moto, designer Anuj Sharma has reinvented himself as an educator sharing his signature fashion technique of creating garments using only buttons fastened with nylon rubber bands. All you need is three meters of fabric and reams of patience to learn how something as simple as a cleverly placed button could recalibrate our perception of fashion, from static machine-stitched apparel to dynamic and form shifting garments.
Each workshop starts with a dialogue on the philosophy of design and the relation of clothes to the human body, followed by a presentation and a demonstration.
Anuj has conducted over 600 workshops across the globe, having taught about 40,000 people the Button Masala technique.
Button Masala’s simple grid system can be a solution to fast fashion, encouraging creativity in the customer, reducing wastage, over production and over stocking, bringing down costs of production, thus being truly sustainable.
In this workshop, participants will learn the basics and will be able to make a simple garment.
Participants should bring their own piece of fabric ( 3 meters). Or, they can purchase it at XTANT´s fabric shop.
Duration: 3 hours
Cost per person: 150 €
Maximun 15
About the tutor
Anuj Sharma is an indian Fashion designer that works primarily in the areas of craft development and sustainability. Sharma also teaches the subject of fashion and its sociology. He has showcased several collections in Japan, the UK, Sweden, and Bangladesh and was a regular at Lakme fashion week in Mumbai.
Anuj Sharma has created a unique method that allows one to construct clothes without any machines, tools or stitches. It is titled ‘Button Masala’. The method produced the titular Button Masala collection, which was shown internationally as part of the travelling exhibition ‘Connecting Concepts’ by the Dutch design DFA, as well as part of the exhibition ‘Bliss’ at the Taiwan design expo in 2011. The technique of Button Masala has already been taught to over 20000 people across the earth.
He has given several talks on the button masala method, including at TED x Delhi and was later awarded the Most Innovative Collection of the Year Award of 2009 at Marie Claire Made in India Fashion Awards. Button Masala was recently selected as one of the 10 most sustainable projects in the open category by State of Fashion Holland and the work was consequently exhibited in Arnhem. In 2018 Levis India collaborated with Button masala to come out with a signature piece using its technique.
