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In recent memory Handcraft has never been as important. A sudden LLM/technology-induced high has led a lot of very smart people to openly declare that, in the future, the labour of design and art will too be entirely automated. As the software engineers and tech investors of the world sound their alarms, part as covert sales pitch, part as nihilism, they belie a complete inability to think of the structures of the future as anything meaningfully different from those of the present. This extremely narrow, hyper-profit seeking, hyper cost-cutting, casino-esque version of the capitalist economy that we’ve only really had for about 50 years. They say that Armageddon is coming and that all jobs will be vaporised because that kind of ruthlessness, born in the wall-street stock exchange and raised in silicon valley, is the only way to organise a society that they’ve ever known. This idea is at best an overestimation of how much things will change and at worst merely a consequence of the current economy’s priorities. Art and human labour is something people have continued to participate in even in the worst crises and even in their own free time. People, especially today in our era of para-sociality, seek the human stories behind everything they live with. The bread from the local baker, the coffee from the guy in the street below, the outfit made by a community you’re a part of from an artist you follow feel all the more complete than the nameless brand products which bashfully conceal their labourers. Catching on to this, luxury brand fashion has already moved to try and capture the image of being ‘artisanal’ or ‘authentic’ and while it might be too little too late, the fact that it feels the need to pretend at all is a sign of the times. It is now the time for us to make everything else follow suit.
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